Privacy Policy

Last Updated: August 17, 2026

Ybarra Franchising Group, LLC (“Ybarra,” “Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting personal information through our compliance with this Privacy Policy.

This Privacy Policy describes how we collect, use, maintain, disclose, retain, and protect personal information when you interact with our websites, restaurant locations, the Tex-Mex Insider loyalty program and mobile application, online ordering services, marketing communications, customer support, and other services that link to this Privacy Policy (collectively, the “Services”).

1. Scope of This Privacy Policy

This Privacy Policy applies to personal information we collect:

  • through websites operated by or on behalf of Ybarra or its restaurant brands that link to this Privacy Policy;

  • through the Tex-Mex Insider mobile application;

  • through the Tex-Mex Insider loyalty and rewards program;

  • when you place an online or mobile order through our Services;

  • when you make purchases or use your Tex-Mex Insider account at our restaurant locations;

  • through email, push notifications, customer support, surveys, promotions, and other communications with us;

  • automatically through cookies, pixels, mobile-device technologies, and similar technologies; and

  • from service providers and business partners that assist us in providing the Services.

This Privacy Policy does not govern a third party’s independent collection or use of information when that third party is acting for its own purposes. Third-party websites, applications, payment providers, delivery providers, social-media platforms, and other services may have their own privacy policies. We encourage you to review those policies when interacting with those services.

2. Information We Collect

The information we collect depends upon how you interact with us and which Services you use.

Account and Contact Information

When you create or maintain a Tex-Mex Insider account, we may collect information such as:

  • your name;

  • street or physical address;

  • city;

  • state;

  • country;

  • telephone number;

  • birthday;

  • email address;

  • email marketing preference;

  • favorite restaurant location or store;

  • account or loyalty identifier; and

  • information necessary to authenticate or maintain your account.

We may use your birthday to provide birthday-related loyalty rewards, promotions, or other program benefits.

Your telephone number or other account information may also be used to identify or associate transactions with your Tex-Mex Insider account.

Loyalty and Transaction Information

When you use Tex-Mex Insider, make a purchase, earn or redeem rewards, or identify yourself as a Tex-Mex Insider member, we may collect and maintain information regarding your loyalty and transaction activity.

This information may include:

  • your loyalty account identifier;

  • rewards, points, offers, and redemptions;

  • restaurant or transaction location;

  • transaction date and time;

  • products or menu items purchased;

  • transaction amount;

  • order history;

  • purchase history; and

  • other information associated with earning, maintaining, or redeeming Tex-Mex Insider benefits.

We may associate online and in-restaurant transactions with your Tex-Mex Insider account in order to operate the loyalty program, calculate and redeem rewards, maintain transaction history, personalize your experience, and communicate relevant information and offers.

Payment Information and QuickPay

When you place an order through the Tex-Mex Insider application, you may enter payment-card information to pay for your transaction.

The application also allows users to save a payment method for use with QuickPay.

Payment information may be processed by Paytronix Systems, Inc. and/or payment-processing service providers for purposes such as authorizing and processing transactions, maintaining saved-payment functionality, preventing fraud, processing refunds, and supporting orders.

We may receive transaction-related information associated with your payment and purchase as necessary to maintain order, loyalty, financial, fraud-prevention, and customer-service records.

Location Information

The Tex-Mex Insider application may collect precise or approximate location information from your mobile device if you grant the applicable permission through your device’s operating system.

Location information may be used to:

  • identify restaurants near you;

  • assist with restaurant or store selection;

  • support location-related app functionality;

  • personalize your experience;

  • provide relevant offers or marketing; and

  • support the operation and improvement of the Services.

If you grant the applicable device permission, precise location information may be available while the application is operating in the foreground or background.

You can withdraw or change location permission at any time through the privacy or location settings on your mobile device. Certain app features may not function as intended if location access is disabled.

Precise geolocation may be considered sensitive personal information under applicable privacy laws. Where required by law, we process precise geolocation only with the consent or authorization required by applicable law.

Device, Application, and Usage Information

When you use the Tex-Mex Insider application or our other online Services, we and our service providers may automatically collect information concerning your device and use of the Services.

This information may include:

  • device or application identifiers;

  • IP address;

  • device type and characteristics;

  • operating system and version;

  • application access dates and times;

  • server-access information;

  • app features, information, or content accessed;

  • interactions with the application;

  • browser information; and

  • other technical or usage information.

We may use this information to provide and improve application functionality, maintain security, prevent fraud, analyze use of our Services, personalize the user experience, and measure the effectiveness of communications and marketing.

Identifiers and Tracking

The Tex-Mex Insider application may use device, application, or other identifiers in connection with analytics, advertising, marketing, measurement, personalization, or other activities.

Certain identifiers may be used in a manner considered “tracking” by mobile-platform providers, including linking information collected from the application with information from other companies’ applications, websites, or offline properties for advertising or advertising-measurement purposes.

Where mobile-device or applicable law requires permission for such tracking, you may be presented with a permission request. You may decline the request or subsequently change your choice through your device settings.

Website and Browser Information

As you navigate through and interact with our websites, we may automatically collect information concerning your equipment, browsing actions, and patterns, including:

  • IP address;

  • browser type;

  • operating system;

  • device type;

  • pages or resources viewed;

  • links clicked;

  • dates and times of visits;

  • referring or exit pages;

  • traffic and usage information; and

  • interactions with our websites or communications.

We may use cookies, web beacons, pixels, and similar technologies to collect this information.

3. Cookies, Pixels, Analytics, and Advertising Technologies

Our websites, electronic communications, advertisements, and other online Services may use cookies, pixels, web beacons, and similar technologies.

These technologies may help us:

  • operate our Services;

  • recognize returning users;

  • remember preferences;

  • understand use of our Services;

  • measure website and marketing performance;

  • personalize content;

  • prevent fraud;

  • measure advertising effectiveness; and

  • provide or support advertising.

Some of our websites may use technologies provided by third parties, including Meta and Google. Depending on how those technologies are configured, those providers may receive information concerning your device, browser, interactions with our Services, IP address, online activity, or similar information.

Third-party advertising and analytics providers may use information collected through their technologies in accordance with their own privacy policies.

Certain uses of advertising technologies or identifiers may constitute “targeted advertising,” “sharing,” or a “sale” under some state privacy laws, even when personal information is not exchanged for money.

Where applicable law provides a right to opt out of such processing, you may exercise that right using the methods described in the Your State Privacy Rights section below.

4. Information You Provide to Us

In addition to Tex-Mex Insider account information, information you provide to us may include:

  • information submitted through forms on our websites;

  • information provided when requesting products, services, or customer support;

  • records and copies of correspondence with us;

  • responses to surveys or promotions;

  • information submitted in connection with an order;

  • comments, feedback, or other communications; and

  • other information you voluntarily provide to us.

5. How We Use Your Information

We may use personal information to:

  • operate and provide our websites, mobile application, loyalty program, and other Services;

  • create, maintain, authenticate, and administer Tex-Mex Insider accounts;

  • operate the Tex-Mex Insider loyalty and rewards program;

  • calculate, issue, maintain, and redeem loyalty rewards and offers;

  • associate restaurant and online transactions with loyalty accounts;

  • process and fulfill orders and payments;

  • provide and maintain QuickPay and saved-payment functionality;

  • identify restaurants or locations near you;

  • provide customer service;

  • respond to questions, requests, and complaints;

  • communicate information concerning your account, transactions, rewards, and Services;

  • send promotional email communications if you have opted in;

  • send push notifications where you have enabled them;

  • personalize offers, rewards, content, and experiences;

  • understand preferences, purchase activity, and use of the Services;

  • conduct analytics and measure the effectiveness of promotions and communications;

  • improve our websites, application, restaurants, products, and Services;

  • maintain security and prevent, detect, and investigate fraud or unauthorized activity;

  • comply with our legal, tax, accounting, and regulatory obligations;

  • enforce our agreements and policies;

  • protect the rights, property, safety, and security of Ybarra, our customers, employees, service providers, and others; and

  • carry out another purpose disclosed to you at the time information is collected or with your consent.

Tex-Mex Insider promotional marketing communications currently include promotional email and push notifications. We do not currently use promotional SMS text messages as part of Tex-Mex Insider.

6. Paytronix Systems, Inc.

We use Paytronix Systems, Inc. (“Paytronix”) as a service provider in connection with Tex-Mex Insider.

Paytronix provides technology and services supporting functions such as the Tex-Mex Insider mobile application, loyalty and rewards program, account management, transaction processing, online ordering, payment functionality, marketing communications, analytics, and related services.

In providing these services on our behalf, Paytronix may process personal information associated with Tex-Mex Insider and the Services, including account and contact information, loyalty identifiers, purchase and transaction information, application and device information, location information where authorized, communication preferences, and information necessary to process orders and payments.

Paytronix and other service providers may use subcontractors or additional service providers as necessary to perform services on our behalf.

We expect service providers that process personal information on our behalf to maintain appropriate safeguards and to process personal information consistently with their contractual and legal obligations.

7. Disclosure of Personal Information

We may disclose personal information as described below.

Affiliates

We may disclose personal information among Ybarra-affiliated entities and restaurant brands as reasonably necessary to provide the Services and operate our business.

Service Providers and Processors

We may disclose personal information to contractors and service providers that perform services on our behalf, including providers supporting:

  • loyalty and rewards programs;

  • mobile applications;

  • payment processing;

  • online ordering;

  • point-of-sale systems;

  • website and application hosting;

  • cloud services;

  • customer support;

  • email communications;

  • push notifications;

  • marketing;

  • advertising;

  • analytics;

  • security; and

  • fraud prevention.

We provide such service providers with information reasonably necessary to perform their services and require them to handle information in accordance with applicable contractual and legal requirements.

Advertising and Analytics Providers

Where we use third-party advertising, analytics, or tracking technologies, information may be disclosed to providers of those technologies for purposes such as analytics, measurement, personalization, advertising, or marketing.

Business Transactions

Personal information may be disclosed or transferred in connection with an actual or proposed merger, acquisition, reorganization, financing, sale of assets, bankruptcy, or other corporate transaction.

Legal, Security, and Fraud Prevention

We may disclose personal information when we reasonably believe disclosure is necessary or appropriate to:

  • comply with law, regulation, subpoena, court order, governmental request, or legal process;

  • enforce our agreements or policies;

  • investigate, prevent, or address fraud, security incidents, or unlawful activity;

  • protect the rights, property, or safety of Ybarra, our customers, employees, service providers, or others; or

  • establish, exercise, or defend legal claims.

With Your Direction or Consent

We may disclose information at your direction, with your consent, or as otherwise disclosed when information is collected.

8. Your Privacy and Communication Choices

Account Information

You may review and modify certain Tex-Mex Insider account information through the application.

The Edit Account section currently allows users to manage information including name, address, city, state, country, telephone number, email marketing preference, and favorite store. Certain account information, including birthday information, may not be directly editable through the application.

You may contact us if you believe account information that you cannot edit is inaccurate.

Promotional Email

If you no longer wish to receive promotional email communications, you may:

  • change your email preference through your Tex-Mex Insider account;

  • use the unsubscribe mechanism contained in a promotional email; or

  • contact us at privacy@gringostexmex.com.

Opting out of promotional email does not prevent us from sending communications necessary to administer your account, orders, transactions, security, or other non-promotional matters.

Push Notifications

You can control Tex-Mex Insider push notifications through your mobile device’s notification settings.

Location

You can control the application’s access to your location through your mobile device’s privacy and location settings.

Tracking Permissions

Where the application requests permission to engage in tracking subject to your mobile operating system’s permission framework, you may decline that permission or change your choice through your device’s privacy settings.

Cookies

You may adjust your browser settings to reject or limit certain cookies. Disabling cookies may cause portions of our websites to operate differently or prevent certain features from functioning.

9. Account Deletion

Tex-Mex Insider users may initiate deletion of their account from within the application by navigating to:

Main Menu → Edit Account → Delete Account

Account deletion is intended to delete the Tex-Mex Insider account and personal information associated with the account that we are not required or permitted to retain.

Deletion may result in the loss of access to the account and may result in the loss of unused rewards, points, offers, account history, or other loyalty benefits, subject to applicable program terms.

We or our service providers may retain information after an account-deletion request when reasonably necessary or legally permitted for purposes such as:

  • completing or documenting transactions;

  • maintaining required tax, accounting, or financial records;

  • processing refunds or chargebacks;

  • preventing and investigating fraud;

  • maintaining security;

  • resolving disputes;

  • enforcing agreements;

  • establishing or defending legal claims; or

  • complying with applicable law.

You may also contact us concerning deletion or other privacy matters at privacy@gringostexmex.com or (281) 470-7900.

10. Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected and for legitimate business, operational, security, contractual, and legal requirements.

The appropriate retention period depends upon factors such as:

  • the nature of the information;

  • the purpose for which it was collected;

  • whether you maintain an active Tex-Mex Insider account;

  • whether the information relates to a transaction or order;

  • legal, tax, accounting, and recordkeeping requirements;

  • fraud-prevention and security needs;

  • customer-service and dispute-resolution needs; and

  • applicable contractual obligations.

Account and loyalty information may be maintained while an account remains active and for an appropriate period afterward where retention is necessary for the purposes described above.

Transaction and order information may be retained as necessary for financial, tax, accounting, fraud-prevention, legal, and business-record purposes.

Information concerning marketing preferences may be maintained as necessary to honor your communication choices.

When personal information is no longer reasonably necessary, we may delete, deidentify, aggregate, or otherwise dispose of it in accordance with applicable law and our information-management practices.

11. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, acquisition, use, alteration, loss, or disclosure.

We also use service providers to perform functions involving personal information and expect those providers to maintain safeguards appropriate to the information they process and the services they perform.

However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

12. Children’s Privacy

Our Services are intended for a general audience and are not directed to children under 13.

We do not knowingly collect personal information online from children under 13 without any parental consent required by applicable law.

If we learn that personal information from a child under 13 has been collected in violation of applicable law, we will take appropriate steps to delete it.

Parents or guardians who believe that a child under 13 has provided personal information to us may contact us at:

privacy@gringostexmex.com

Separate Tex-Mex Insider program terms or other Services may impose additional eligibility or age requirements.

13. Your State Privacy Rights

Depending on your state of residence and subject to applicable law, you may have certain rights concerning personal information.

These rights may include the right to:

  • confirm whether we process your personal information;

  • access personal information we maintain about you;

  • correct inaccurate personal information;

  • request deletion of personal information;

  • obtain certain personal information in a portable format;

  • opt out of certain processing for targeted advertising;

  • opt out of certain sales or sharing of personal information;

  • opt out of certain profiling;

  • withdraw consent to certain processing of sensitive personal information; and

  • appeal certain decisions we make concerning your privacy request.

The exact rights available to you depend upon applicable law, and certain exceptions may apply.

To submit a privacy request, you may contact us through either of the following methods:

Email: privacy@gringostexmex.com

Phone: (281) 470-7900

Please describe the nature of your request and provide information reasonably necessary for us to identify your account and verify your identity.

We will use information provided for verification only as reasonably necessary to verify and process the request.

If applicable law gives you the right to appeal a decision concerning a privacy request, you may submit an appeal using the same email address or telephone number and identify your request as a Privacy Appeal.

If an appeal is denied and applicable law requires additional information concerning regulatory complaints, we will provide the applicable instructions.

We will not unlawfully discriminate against you for exercising applicable privacy rights.

Targeted Advertising and Tracking

Our websites may use third-party technologies, including technologies provided by Meta and Google, that can be used for advertising, analytics, measurement, or personalization.

The Tex-Mex Insider mobile application may also use identifiers in connection with tracking, advertising, marketing, or measurement activities.

Depending on applicable law, certain of these activities may constitute targeted advertising, sharing, or a sale of personal information.

If applicable law provides you with a right to opt out of such processing, you may submit an opt-out request by contacting:

privacy@gringostexmex.com

or

(281) 470-7900

14. Third-Party Websites and Services

Our Services may link to or interact with websites, applications, delivery services, payment services, social-media platforms, or other services operated by third parties.

When a third party independently determines how it collects and uses personal information, its practices are governed by its own privacy policy rather than this Privacy Policy.

We encourage you to review the privacy policies of third-party services before providing personal information to them.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our Services, technologies, information practices, service providers, legal requirements, or business operations.

When we update this Privacy Policy, we will revise the Last Updated date at the top of the policy.

If required by applicable law, we will provide additional notice or obtain consent before material changes take effect.

We encourage you to review this Privacy Policy periodically.

16. Contact Information

To ask questions about this Privacy Policy, our privacy practices, or your personal information, or to exercise an applicable privacy right, contact:

Ybarra Franchising Group, LLC

Email: privacy@gringostexmex.com

Phone: (281) 470-7900

WHAT INFORMATION DO WE COLLECT?

We collect information from you when you register on our site, subscribe to our newsletter or fill out a form. When ordering or registering on our site, as appropriate, you may be asked to enter your name, e-mail address, mailing address or phone number.

WHAT DO WE USE YOUR INFORMATION FOR?

Any of the information we collect from you may be used in one of the following ways:

  • To improve our website.
    We continually strive to improve our website offerings based on the information and feedback we receive from you.
  • To improve customer service.
    Your information helps us to more effectively respond to your customer service requests and support needs.
  • To send periodic emails.
    The email address you provide may be used to send you information, respond to inquiries, and/or other requests or questions.

DO WE DISCLOSE ANY INFORMATION TO OUTSIDE PARTIES?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

THIRD PARTY LINKS

Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

CHILDRENS ONLINE PRIVACY PROTECTION ACT COMPLIANCE

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

ONLINE PRIVACY POLICY ONLY

This online privacy policy applies only to information collected through our website and not to information collected offline.

YOUR CONSENT

By using our site, you consent to our online privacy policy.

CHANGES TO OUR PRIVACY POLICY

If we decide to change our privacy policy, we will post those changes on this page.

CONTACTING US

If there are any questions regarding this privacy policy you may contact us using the information below.
Gringo’s Mexican Kitchen
2601 Underwood Drive
La Porte, Texas 77571
1.866.GRINGOS
www.gringostexmex.com